Is it authentic, or just manufactured influencers? Be wary of ‘advice’ contrived via social media

social media influencers / Image source: appinstitute.com

social media influencers / Image source: appinstitute.com

Is it authentic, or just a manufactured influencer? Be wary of ads contrived via social media

This post originally appeared April 29, 2019.

If you are engaged in social media, and especially Instagram, you are probably familiar with the power of influencers. These are ordinary people, just like you and me, who lovingly curate their feeds with inspirational photos of their meals, exercise routines, glorious sunrises, and breathtaking sunsets. They tag their posts with #blessed, #fitspo, and #empowered — and offer us all a slice of a more perfect life. It can be fun to thumb through the feeds of people of all shapes and sizes living their best lives and offering us that push that we can do it too.

Influencers can be found in all corners of the online fitness social communities. From trainers to fit-at-any-size marathoners to mothers entering their first weightlifting competitions, social media has given voice to those who might not fit the stereotype of a typical fitness devotee.

Recently, high levels of Instagram user engagement have given companies an opportunity to capitalize on users with thousands of followers.These Instagram ads, for which influencers can be paid an estimated $1,000 per 100,000 followers, are selling not just a product but an entire lifestyle. They also might be selling bad fitness and diet-related advice.

9 out of 10 patients look to influencers and online communities when making health and wellness decisions. 94% of people share influencer-driven health information with others.

But let’s think about the reality of these influencers. Are they qualified to provide wellness advice? Or are they motivated by a desire to promote certain products or simply to further their personal brands? Because sponcon (sponsored content) can be positioned alongside other posts, it can be difficult to separate the paid ads from the personal stories.

As you scroll through different feeds, keep an eye out for these paid promotions masquerading as solid lifestyle advice. Because influencers are more likely to be ordinary people and not celebrities, they are more valuable to sponsors and appear more trustworthy. Having 100,000 followers does not make you a fitness expert. It does not make you a qualified trainer or a nutritionist. What it makes you is a person with beautiful photos and a performance of authenticity that appeals to your followers.

Before you take advice from anyone you follow on social media, take a moment to evaluate this advice. Is there a prominent brand name dominating the caption? Could these before and after photos be altered in any way? Are you taking advice from influencers you would never even consider if it came from your best friend, a neighbour, or a casual acquaintance?

If you said answered “yes” to any of these questions, maybe it’s time to click “unfollow”.

Anyone can make resolutions for the New Year. Here are some strategies for the New Decade

women on couch at New Decade party / Photo by cottonbro from Pexels

women on couch at New Year's party / Photo by cottonbro from Pexels

Anyone can make resolutions for the New Year. Here are some strategies for the New Decade

New decade resolutions can be bold. They can be aspirational…but they can also be intimidating. They can be small steps you take to answer the question “Who do I want to be in 10 years”? Or, they can be frightening. When you evaluate where you currently are, how will you get to be the person you always dreamed you could be?

Maybe you’re already there — living a life that is emotionally, romantically, physically, financially, and spiritually satisfying. And if that’s you…congratulations. However, most of us aren’t where we ever pictured ourselves. Whether it’s arbitrary age-related timelines or surprise curveballs in multiple careers, sometimes we’re so far away from our life goals that it’s difficult to know where to start.

Last year, we offered some strategies to help you stick to your resolutions. Starting small, focusing on a single challenge, being realistic, and tracking your progress are still the expert-recommended approaches to accomplishing lifestyle habits that don’t dissolve in February. This year, inspired by the new decade, let’s look at how you can practically set yourself up for success today to accomplish more in the next 10 years.

Stop talking, start doing.

Are you one of those people who is always telling your friends about how you want to start a podcast, write a book, learn to scuba dive, run a marathon, and take up an instrument…but you haven’t done anything about it? Well, this is the year where you need to take small steps to accomplish these things. Can you swap Sunday morning brunch for a quiet hour of writing, researching, running, or taking classes? Like everything in life, if it’s important enough, you will dedicate the time and energy to do it. If not, it’s time to let go and stop making empty promises.

Add, don’t remove.

So much of the trapping of diet culture is about deprivation. It’s about what you can’t eat. Once something is forbidden, we only want it more. If your goal for this decade is to be healthy, consider adding something to your daily routine. Whether it’s adding a walk around the block after dinner or a cup of bone broth every day, adding things into your life switches the focus. It reinforces how much we have and allows us to celebrate and be grateful.

Be reflective, not reactive.

We live in a culture that rewards instant gratification. We are expected to respond as soon as possible to emails, text messages, feeds, streams…and this can lead to emotional overload. We all need a time out to take a moment and compose ourselves before speaking or typing. Slowing down and being deliberate and thoughtful helps us to take a moment to evaluate how we really feel — keeping our emotions from ruling our lives.

Ask for help. You are not alone.

From coaches to therapists, there are people out there who understand what you’re going through. There are teachers who can provide you with new skills and trainers to help you perfect your form. These people exist to help you achieve greatness. They are there for you. Asking for help can be scary but it’s essential if you want to grow in this new decade. Not only will they help you meet your goals, but developing a relationship with a person who really understands you will help you grow in ways you never imagined.

These four approaches to resolutions are tough ones. They require you to really look at your life, evaluate your priorities, and make uncomfortable changes. It’s often easier to stay static than confront things that make us uneasy. However, if we start seriously considering who we want to be on the evening of 2029, we have to start somewhere. And we can do it together.

Fat-shaming response to Nike’s plus-size mannequins shows just how far we still have to go

Nike plus-size mannequins on display in London / Image source: allure.com

Nike plus-size mannequins on display in London / Image source: allure.com

Fat-shaming response to Nike’s plus-size mannequins shows just how far we still have to go

It’s been almost a month since London’s flagship Nike store unveiled its new mannequins. Displayed alongside more traditional ones, the new mannequins showcase Nike’s plus-size clothing line. Nike, unlike a number of mainstream fitness brands, carries a range of sizes from XS (0-2) to XL (14-16). As the average American woman wears a size 16, it is more necessary than ever to provide all body types with stylish, flexible, high-quality exercise wear.

However, not everyone celebrated the unveiling of the new mannequins as a sign of progress, inclusivity, and acceptance of body diversity. In an editorial published in the Telegraph, a columnist berated Nike’s move as delusional. She went on to shame the mannequin and make dangerous assumptions about health. Because I don’t want to contribute to the many clicks this article has already received, I will not directly name the so-called journalist or include a link. If you want to be disappointed in humanity, all you need to do is google “Nike mannequins Telegraph.”

Should we be surprised that this opinion exists? Not really. It’s just one of many negative voices that athletes who do not conform to traditional sizes and shapes have come to expect when they look for clothing that fits properly, offers enough coverage and support, and looks great. From athletic-wear CEOs casually saying their clothing isn’t for all women to incredible female athletes being criticized for what they wear to compete, the athletic-wear industry is a battleground. With the rise of athleisure, casual clothing designed to be worn both for exercising and general use, it is more critical than ever that companies embrace body diversity if they want to make profits and set trends.

While so many amazing women of all sizes have shattered the assumptions that there is a specific size and shape for an athlete, the idea that only certain types of people should even participate in exercise is pervasive in our culture. Yes, it is changing — but progress is slow.

As much as we may not want to admit it, many of us are still prisoner to this idea that overweight means unhealthy. Our society still looks at BMI as an easy way to classify and put people into groups. We look at the outward presentation of thinness and the numbers on the scale instead (link to How to Measure Your Progress) of celebrating our own accomplishments every time we lace up our running shoes.

The truth is that we all need to stop making generalizations about health and even berating ourselves for what we look like instead of what we can achieve. There are slender people who pass cardio benchmarks effortlessly. However, there are larger people running marathons and achieving the perfect balance of healthy and unhealthy cholesterol. Being limited by out-of-date biases will only keep us hating ourselves and reinforcing negativity. Change is slow, but if we want to all move towards acceptance and kindness, we need to start with ourselves.

Do you really want to change?

Change often comes one droplet at a time / image source: medium.com

Change often comes one droplet at a time / image source: medium.com

Do you really want to change?

One of the biggest reasons why people start working with a personal trainer is that they want to change. There has been a moment of realization when change becomes essential. Whether incited by a past or upcoming doctor’s visit or the inability to get into your favourite pair of jeans, you are propelled to take charge of your health. And the change will begin.

We all embark on change with the best intentions. But the reality is that change is hard. We say we want to commit ourselves to transformation — but this is often a slow process. One of the reasons why people have embraced the keto diet is that it works quickly. Making those adjustments results in significant and quick weight loss. When we see the effects of change and want to continue. When it looks like we’re putting in effort and don’t see results … well, it’s hard to keep on track.

Additionally, it’s easy to say we want to change but when it comes down to putting in the work…that’s a lot harder. It pushes us out of comfort zone and makes us feel vulnerable. We don’t ever want to appear weak or in need of help. It’s the daily armour we put up that allows us to move through a world that is often complicated and cruel.

If you’ve settled changing something in your life, how can you make it last? Well, change has two parts. There is the thought and there is the action. You can say you want to start running three times a week, and you can really want to start running three times a week, but if you aren’t actually running three times a week, then you need to put those runs in your schedule. Do you need to wake up a little earlier to accomplish this? Can you run home from work? If you aren’t looking for solutions and ways to make change part of your daily life, then it isn’t important enough.

With lifestyle changes, the journey is the focus. The results are surprises. They creep up on you when you least expect it. It’s being able to cycle up a hill without feeling winded or sustaining a 5KM run without walking. It’s choosing a salad because you just want a salad, and not because any diet plan tells you to eat salad. It’s prioritizing yourself and your workouts without feeling guilty.

Change happens in tiny increments, so don’t get discouraged. Allow yourself to appreciate the journey and reject quick fixes. In the end, it’s the change that is earned that is the change that lasts forever.


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Is it authentic, or just a manufactured influencer? Be wary of ‘advice’ contrived via social media

social media influencers / Image source: appinstitute.com

social media influencers / Image source: appinstitute.com

Is it authentic, or just a manufactured influencer? Be wary of ads contrived via social media

If you are engaged in social media, and especially Instagram, you are probably familiar with the power of influencers. These are ordinary people, just like you and me, who lovingly curate their feeds with inspirational photos of their meals, exercise routines, glorious sunrises, and breathtaking sunsets. They tag their posts with #blessed, #fitspo, and #empowered — and offer us all a slice of a more perfect life. It can be fun to thumb through the feeds of people of all shapes and sizes living their best lives and offering us that push that we can do it too.

Influencers can be found in all corners of the online fitness social communities. From trainers to fit-at-any-size marathoners to mothers entering their first weightlifting competitions, social media has given voice to those who might not fit the stereotype of a typical fitness devotee.

Recently, high levels of Instagram user engagement have given companies an opportunity to capitalize on users with thousands of followers.These Instagram ads, for which influencers can be paid an estimated $1,000 per 100,000 followers, are selling not just a product but an entire lifestyle. They also might be selling bad fitness and diet-related advice.

9 out of 10 patients look to influencers and online communities when making health and wellness decisions. 94% of people share influencer-driven health information with others.

But let’s think about the reality of these influencers. Are they qualified to provide wellness advice? Or are they motivated by a desire to promote certain products or simply to further their personal brands? Because sponcon (sponsored content) can be positioned alongside other posts, it can be difficult to separate the paid ads from the personal stories.

As you scroll through different feeds, keep an eye out for these paid promotions masquerading as solid lifestyle advice. Because influencers are more likely to be ordinary people and not celebrities, they are more valuable to sponsors and appear more trustworthy. Having 100,000 followers does not make you a fitness expert. It does not make you a qualified trainer or a nutritionist. What it makes you is a person with beautiful photos and a performance of authenticity that appeals to your followers.

Before you take advice from anyone you follow on social media, take a moment to evaluate this advice. Is there a prominent brand name dominating the caption? Could these before and after photos be altered in any way? Are you taking advice from influencers you would never even consider if it came from your best friend, a neighbour, or a casual acquaintance?

If you said answered “yes” to any of these questions, maybe it’s time to click “unfollow”.

Assembling your care team: do you need bodywork specialists to supplement your personal trainer?

Massage therapist doing body work / image source: babymoonlex.com

Massage therapist doing body work / image source: babymoonlex.com

Assembling your care team: do you need bodywork specialists to supplement your personal trainer?

When you are assembling a care team, your personal trainer is at the center. They can assess your overall wellness holistically and your one-on-one work together can be complemented by other individuals with different skills and experience.

I find myself guiding my clients routinely to two specialists: a chiropractor and a massage therapist. Most personal trainers will have relationships with other bodywork specialists and can recommend them, if asked.

Why Chiropractors?

Chiropractors manipulate the spine. They believe that proper alignment of the body’s musculoskeletal structure will enable the body to heal itself. Manipulation is used to restore mobility to joints restricted by tissue injury or repetitive stress.

Following an initial assessment, a chiropractor will work with you over a period of time to address immediate issues. They recommend monthly assessments to proactively prevent issues from returning.

Why Massage?

Massage is a general term for pressing, rubbing and manipulating your skin, muscles, tendons, and ligaments. Massage may range from light stroking to deep pressure. Studies of the benefits of massage demonstrate that it is an effective treatment for reducing stress, pain, and muscle tension.

There are many different kinds of massage from deep tissue to hot stone to reflexology. It may take time to find the right type of massage and the right therapist. Every therapist has their own specialty so see what feels best for you and your body. Some practitioners have a variety of massages they offer so learn what is in your therapists’ skill set.

Both massage and chiropractic work can be covered by workplace benefit plans. Like visits to most specialists, your initial appointment will be longer and potentially more expensive. In this assessment, be clear about why you were referred and even demonstrate some of the exercises your trainer has shown you. Like any relationship, working with a chiropractor or massage therapist relies on honesty. Your therapist will look for cues of discomfort during your treatment but nothing replaces clear feedback.

From craniosacral therapy to osteopathy, I feel it’s essential to explore bodywork specialties and try them out myself. This way, I can provide you with an unbiased recommendation and we can discuss whether or not this would be a beneficial addition to your regular care routine. It can be easy to start making appointments with multiple therapists but research and recommendations can help you avoid adding too many people to your wellness payroll.

Video: Joseph Cipriano, DC

You don’t really hate exercise. It just feels that way

Exercise with personal trainer / Image credit: besttrainer.co.uk

Exercise with personal trainer / Image credit: besttrainer.co.uk

You don’t really hate exercise. It just feels that way

We all need to exercise. It’s essential to our well-being and it kicks our endorphins into high gear. After exercising, we feel better and we can congratulate ourselves on our accomplishments. Whether it’s a walk around the block or a marathon, exercise is fun, stimulating, and challenging. Exercise is everything!

So why do we hate exercise so much? Why does it feel more like punishment or a chore than something we want to do? Yes, our logical minds can remind us of the benefits of exercise but the rest of us can come up with hundreds of reasons not to exercise.

For many of us, exercise was a childhood punishment. Being picked last for teams or repeatedly told we were unco-ordinated has left its mark on our psyche. We feel we’re bad at sports and lack confidence about our ability to be physically active. Exercises, especially team sports, were terrifying. Even today, exercising in public is another opportunity to pick away at our self-esteem and reinforce everything we were once taunted about.

Alternately, maybe exercise was previously an important part of our lives. If we grew up as athletes or in a career that required us to be physically fit, and situations have changed — we might be haunted by our previous ability. Changes in lifestyle, illness, or even a new work environment may have deprioritized your commitment to maintaining a level of strength or endurance. So we’re afraid to start  again from scratch and we’re haunted by what we once achieved and ashamed that we aren’t our previous selves.

Finally, maybe we hate exercise because it’s tied to dieting and our overall feelings of negativity about our bodies. We exercise to compensate for eating dessert. We stay away from certain types of exercise because we don’t want to compare ourselves to people who look better. We believe that exercise only counts if we’re dripping in sweat and can’t catch our breath — anything else is just a waste of time. The only reason for exercising is to lose weight. Period. So if you aren’t burning calories, you are wasting your time.

With so many reasons to hate exercise, how do you start embracing it? Working with a personal trainer in a body-positive environment is the first step. I’ve stressed honesty and compatibility when finding the right trainer for you. Once you start working with someone who doesn’t just understand your goals but understands your story, you will see that you are co-ordinated. You are able to regain some of that muscle mass. Results will detangle themselves from calories burned.

Whether it’s that scared kid or that former Iron Man or Woman, there are ways to unlock our potential. Nobody is good at everything but everyone is good at something. Working as a personal trainer, I’ve yet to encounter the client who is bad at everything. I’m often surprised by the secret depths of skill, co-ordination, and strength that lies in my clients. I take pleasure in their victories and watch them attack a challenging new routine with not just the confidence to succeed but the confidence to fail.

Working with a personal trainer will help you untangle your emotional exercise story from what you can really accomplish. You are an athlete. You are strong. You just might need some help accepting it.

Top 5 things to look for in food tracking apps

food tracking app / image source: damnripped.com

food tracking app / image source: damnripped.com

Top 5 things to look for in a food-tracking app

There are countless fitness apps that promise to make tracking your diet and exercise fast and easy. Some boast five star reviews and testimonials while others appear with nothing less than a brief description. Like many of you, I’ve downloaded an app or two (or twelve…) only to find it unsuited to my needs. Lack of instructions, a small food database, unintuitive interfaces, and ads can all turn your new fitness companion into something that is quickly uploaded to the cloud and forgotten.

The goal of any fitness app should be that it is something you want to actually use. Tracking a meal should take no more than five minutes. Otherwise, it’s a hindrance and not a help.

Here are five things to look for when deciding which app is right for you:

  1. It is has scanning functionality. This is probably the most important element you want in your tracking app. By allowing the app to connect with your camera, it can quickly scan and input nutritional information directly from labels. You won’t have to complete the fields of calories, fats, carbohydrates, and protein. Scanning makes it simple to enter your meal.
  2. It’s been around for a while. A more established app will have a greater database of food to choose from. Many popular apps allow users to add new items to an aggregated database so there’s more chance a barcode or restaurant item is recognized in the future.
  3. It remembers your favourite and previous meals. When we start making more conscious diet choices, there’s a strong chance we are going to be eating the same things more frequently. Apps that allow you to save your favourite foods, recognize previous meals, or allow you group commonly used items will save you time.
  4. It fits your goals. Whether you’re calories counting or just tracking to figure out what food gives you heartburn, there’s an app for that. With so many specific dietary choices, you want to find the right app for you. This means there’s no point downloading a keto-specific app if you are practicing intuitive eating. If you like to share and get support from a community, many apps highlight this. Others will never prompt you to share with virtual friends. Do your research about the features of different apps to understand what makes them special.
  5. It is clear about its payment structure. It may say “free” in the little bubble next to the download button but does that mean you’ll be bombarded with ads that will prevent you from getting to the next screen? Some apps will give you initial access to a full version of the app for a limited time before it locks you into a monthly payment plan or a lite free version. There are plenty of free apps that may fit your needs but there are also paid upgrades that are more aligned with your goals. This decision is yours to make so don’t be fooled into paying for automatic fees or subscriptions if it’s not valuable.

It may take a while to sift through the many food tracking apps out there but there is one out there that’s perfect for you.

What food tracking apps have you benefited from—and which ones would you recommend against? Let us know so we can compile a list and get others on the right tracking track!

Is your diet the main saboteur on your journey to wellness?

When your diet is your biggest saboteur. Image credit: The Telegraph

Is your diet the main saboteur on your journey to wellness?

If you took a sample of people who were dedicated to exercising regularly and asked them why they started, most would say they wanted to get “healthy.” But we know that being “healthy” isn’t a real goal. When you dig a little deeper, you learn the truth about what motivates individuals to include exercise in their lives.

I was out of shape.

I had a physical coming up.

I had a family reunion/bar mitzvah/wedding in six months.

I couldn’t fit into my jeans.

Exercise is usually the first step in a healthier lifestyle. It’s easy to add in and you feel great when you’re done. It taps into our endorphins and makes us feel a sense of accomplishment. Exercise is its own reward.

But exercise isn’t everything. It’s just an important part of the bigger picture. So when I ask you what might be standing your way, keeping you from achieving your goals, what do you think it could be? If you exercise six times a week but fail to see progress — what could be sabotaging your success?

It might be your food. In fact, it probably is your food.

Many people who have had food issues for most of their lives don’t look at food as the barrier to success. When we have a relationship with food that goes beyond fuel, it’s difficult to see it as something that stands in our way. For many of us, food represents so much. It’s non-judgemental and been a constant throughout our lives. We socialize over meals with friends and family. We treat ourselves after a particularly difficult day. And we never examine how boredom, routine, and emotions tie into how we eat, what we eat, and when we eat.

It’s funny how quickly people defend their food consumption habits.The number of times that I’ve heard “it’s not my food, I just need to exercise more” is no longer surprising. Food always gets a pass — and it’s because unpacking our relationship with food is more difficult than unpacking our relationship with exercise. But without an examination of how you use food in your life, your goals will continue to slip away.

To start, keep a diary of what you eat and when you eat (more about the importance of food tracking can be found here). Spend some thinking about your relationship with food and figure out what role it has played in your life. Moving forward, what role should it be playing? How will you make this shift? Can you do this alone, or do you need help?

If you have a trainer, take the time to talk about food. Do they have any suggestions on how you can form healthy habits? Can they recommend strategies to help re-contextualize your food relationship? Trainers aren’t just focused on how much you lift. They are your partner in progress towards your goals — so don’t be afraid to admit how food might be your main saboteur on your road to wellness. You might be surprised to learn that they have faced a similar challenge, and can offer you non-judgemental support and solutions.

Related links:

Can You Exercise Off a Bad Diet?

How Bad Diet Could Be Causing You Injury and Illness

Consent cards turn yoga studios into safe spaces

Consent cards make it easier for yoga students to indicate whether they welcome hands-on adjustment. Image credit: yogabysarah.com

Consent cards bring respect for personal space back to the yoga industry

Consent cards / Image credit: Yoga Standards Project / yastandards.comA couple of months ago, I wrote about my feelings about yoga. I was tired of the commercialization and the guru culture that permeates so many studios. While I loved how yoga made me feel and the health benefits, I had conflicting feelings about yoga culture. As yoga shifted from a physical meditation practice to a lifestyle, we compromised the intention behind the act. However, we also gained new practitioners — open to challenging themselves and attempting a new approach to wellness.

The yoga studio developed a reverence akin to a religious space and spirituality was often intertwined with exercise. As yoga studios began to spring up everywhere — just walk three blocks in any major city and see if you can’t find a yoga studio — we also became complacent to some of the more unsavoury practices going on behind those walls.

As the #MeToo movement has grown, we’ve seen yoga studios called out as locations for sexual assaults. From those who gave their names to entire practices to specific teachers who performed handsy hands-on adjustments, yoga joined the number of industries where abuses of power were not discussed. By shifting the focus from the yoga practice itself by exalting those teaching it, the power shifts dramatically from student to teacher. That quiet spirituality we were asked to embrace became synonymous with not speaking up.

Fortunately, through exposés and public sharing, we’ve started to reclaim yoga studios as the safe spaces they were always intended to be. At a recent visit to a local Toronto studio, I was asked to take a Consent Card and place it next to my mat. One side featured the words “It’s OK to offer me hand-on adjustments during this class.” The other read “No thanks I’d prefer not to receive hands-on adjustments today.

This is how yoga students are taking their power back and silently informing instructors of boundaries and offering consent. By actively flipping the card to either side, the student is making a conscious decision whether or not they want to be adjusted. And for those of us too shy to tell an instructor they don’t want to be touched, they are ideal. For many students, their reverence for their teachers put them in vulnerable positions. Also, consider some of the trickier poses that we hold in class. I know there have been times where I’ve been in camel pose and seen an instructor walk by … and have thought to myself “just keep walking … just keep walking ….” Depending on the day, hands-on adjustments can go from being helpful to intrusive. For those of us protecting injuries, we are fearful that a simple correction may push us beyond a place of comfort.

As studios realize, like most industries, how easily power has been abused — the responsibility is theirs to protect their students. Consent Cards will not separate the teachers from the abusers, but they are a step in the right direction. We need to proudly take one at the start of a class and display it honestly. We also need to encourage all yoga studios to partake in this practice. After all, how can you focus on inner peace when you’re worried about being touched inappropriately in the guise of correction?


TrainingSpaces is pleased to welcome strength training specialist and Globe columnist Paul Landini. “I specialize in helping beginners become masters, in taking the complexity out of weight training so that you can walk into any gym in the world with confidence. It doesn’t matter how old you are or how inexperienced; if you’re willing to put in the work, I guarantee results.”

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