Is it authentic, or just manufactured influencers? Be wary of ‘advice’ contrived via social media

social media influencers / Image source: appinstitute.com

social media influencers / Image source: appinstitute.com

Is it authentic, or just a manufactured influencer? Be wary of ads contrived via social media

This post originally appeared April 29, 2019.

If you are engaged in social media, and especially Instagram, you are probably familiar with the power of influencers. These are ordinary people, just like you and me, who lovingly curate their feeds with inspirational photos of their meals, exercise routines, glorious sunrises, and breathtaking sunsets. They tag their posts with #blessed, #fitspo, and #empowered — and offer us all a slice of a more perfect life. It can be fun to thumb through the feeds of people of all shapes and sizes living their best lives and offering us that push that we can do it too.

Influencers can be found in all corners of the online fitness social communities. From trainers to fit-at-any-size marathoners to mothers entering their first weightlifting competitions, social media has given voice to those who might not fit the stereotype of a typical fitness devotee.

Recently, high levels of Instagram user engagement have given companies an opportunity to capitalize on users with thousands of followers.These Instagram ads, for which influencers can be paid an estimated $1,000 per 100,000 followers, are selling not just a product but an entire lifestyle. They also might be selling bad fitness and diet-related advice.

9 out of 10 patients look to influencers and online communities when making health and wellness decisions. 94% of people share influencer-driven health information with others.

But let’s think about the reality of these influencers. Are they qualified to provide wellness advice? Or are they motivated by a desire to promote certain products or simply to further their personal brands? Because sponcon (sponsored content) can be positioned alongside other posts, it can be difficult to separate the paid ads from the personal stories.

As you scroll through different feeds, keep an eye out for these paid promotions masquerading as solid lifestyle advice. Because influencers are more likely to be ordinary people and not celebrities, they are more valuable to sponsors and appear more trustworthy. Having 100,000 followers does not make you a fitness expert. It does not make you a qualified trainer or a nutritionist. What it makes you is a person with beautiful photos and a performance of authenticity that appeals to your followers.

Before you take advice from anyone you follow on social media, take a moment to evaluate this advice. Is there a prominent brand name dominating the caption? Could these before and after photos be altered in any way? Are you taking advice from influencers you would never even consider if it came from your best friend, a neighbour, or a casual acquaintance?

If you said answered “yes” to any of these questions, maybe it’s time to click “unfollow”.

Anxiety in the time of pandemic: fighting coronavirus with safe exercise, social distancing, and self-compassion

Capturing the anxiety of the moment / Image source: goodhousekeeping.com

Capturing the anxiety of the moment / Image source: goodhousekeeping.com

Anxiety in the time of pandemic:
fighting coronavirus with safe exercise,
social distancing, and self-compassion

The way we manage our lives is changing.

With social distancing in full effect and with the status of how we should manage ourselves changing hourly, this is a difficult time. Add to this general uncertainty about future plans, and COVID-19 can feel like an unstoppable force. We have to think about every move we make, adding extra effort and anxiety to decisions that were once automatic. While those on the front lines fighting the disease are juggling parenting, exposure, and unpredictability, the rest of us are trying to manage the best we can. 

But let’s be honest … this is a crazy time. We try to act as if everything is normal, that we’ve chosen to have a staycation and that we’ve always had the CDC on our list of browser bookmarks. We look at information from around the world and try to filter it down into how it can affect our lives. What does this news report mean? 

Living at times like these is hard. I know that you’ve seen memes about how our grandparents fought in wars and we’ve been asked to sit on the couch, comparing their sacrifice to our daily reality. And yes, that is true. But the fact is that it’s still hard. 

Some of us like change. We can easily manage shifting schedules and we make last-minute plans without thinking twice. But there are many of us out there, myself included, who find change difficult. There’s lots of psychological research tying our ability to cope with change to a stable childhood environment. But there’s also psychological research that aligns one’s inability to embrace change with brain chemistry. So, there’s no right childhood or wrong childhood that explains why you’re anxious. Maybe you can pinpoint an experience and maybe you’re just born with it. 

Anxiety targets everyone in a time like these — both planners and procrastinators are victims. The planners can’t make plans or find comfort in solutions. The procrastinators don’t want to think of the future. No matter who you are, no matter your past coping strategies, no matter your mental health status … you are going to be affected by a world in flux.

But before we all crawl into bed for the next three to six months and abandon hope, there are small acts of self-care and personal kindness that can make things a little easier. Now is not the time to revolutionize your diet and cut calories. It’s time to slow down and make meals. You probably have more time to try out recipes and explore different types of cooking. 

It’s also time to do exercise that you love. While you can feel safe running outside, it’s time to do more fun runs and less high-impact stressful training…unless you love high-impact stressful training. Just like you might turn to comfort food, you can also turn to comfort exercise. 

And it’s also time to embrace self-compassion.You need to acknowledge what you can control and what you can’t. If you need help, ask for it. FaceTime a friend for a good gossip session or just to check in. Refill your prescriptions so you aren’t worried about running out. Subscribe to virtual zoos on instagram to be inundated with cute baby animals.Get off Twitter or Facebook and limit the amount of time you read the news.  

Nobody wins by being “strong” at a time like this, because being strong doesn’t mean shutting down. Instead, it means opening up, admitting vulnerability, and asking for help. 

COVID-19 got you working from home? You can still work out

Woman meditating in bedroom / Photo by Andrea Piacquadio from Pexels

Photo by Andrea Piacquadio from Pexels

COVID-19 got you working from home? You can still work out

With many offices and schools closing to slow down the spread of COVID-19, we are entering a new phase of how we combat the disease. While words like “pandemic” seem scary, we all need to find solutions to keep ourselves mentally and physically fit in this uncertain time.

Here are some suggestions on how to make the best of the current situation:

Build a routine

As much as we might like to think of ourselves as spontaneous, routines are extremely beneficial. They create structure in our lives, reduce the need to plan, help us prioritize, and work towards our goals. Routines also reduce stress and allow us to manage times of unpredictability. While many of us have routines centred around going to work, there is no reason why you can’t maintain a routine from home. It may be a little more difficult at first, but plan out your day. How will you break it down? Having set times to eat, stretch, exercise, and walk away from the computer will make you more productive.

Get dressed

While it might be tempting to stay in your pyjamas all day, you have a job to do. Treat your home office like you would your physical office.

While you might choose to wear something a little less formal and more comfortable at home, changing into a different outfit will have you feeling more professional. Or maybe, you want to put on your workout clothes … which leads me to …

Keep your workouts

Whether you’re scheduled to head in for a session at TrainingSpaces or picking up a fitness class, keeping active will help combat the general feeling of lethargy that you may face while working at home. Without the pressure of commuting, you actually have the luxury of using that time to exercise. Exercise will continue to give you that shot of energy and endorphins that we all need at times like this.

Try something new

This is a great opportunity to download a new fitness app. If you are concerned about leaving your house, there are a number of free apps that can keep you on track. For example, the entire suite of Down Dog fitness apps are completely free and cover a range of activities from barre to introduction to yoga.

Go outside

It can be tempting to hibernate and not leave the house without a real destination if you have no particular place to go. However, fresh air is essential. Evan a quick walk around the block in the middle of the day can break up the monotony of staring at your computer screen.

Eat properly

While it may be easier to pop a frozen meal in the microwave, you need to prioritize proper nutrition when you’re at home. A balance of protein, carbs, and fat will keep you focused and stop you from snacking on empty calories. Whether you’re coming from an office with lots of free snacks or you keep your cupboards full of high-calorie treats, food shouldn’t be an excuse to take a break. Be mindful of what you’re consuming — you’re in control. Find another way to take breaks that won’t have you heading to the kitchen.

Meditate and stretch

When things feel overwhelming, there’s always time for meditation. As we adapt to different desks, there are bound to be some new (or existing) aches that become aggravated. Take the time to wrap up your day with some gentle yoga or stretching to combat poor desk setup. Find a guided meditation podcast or app (like SimpleHabit or Calm) that focuses on breathing, slowing down, and grounding you in the present. Free versions of these apps should take you through basic breathing exercises and quiet your mind with breathing and relaxation.

So these are just some things you can do to maintain your energy and focus when working at home.

Pease take a moment to review how we’re handling COVID-19 to keep you safe and healthy.

How are we dealing with the coronavirus at TrainingSpaces?

coronavirus image / image source: LeeHealth.org

coronavirus image / image source: LeeHealth.org

How are we dealing with the coronavirus at TrainingSpaces?

It would be irresponsible of me not to talk about COVID-19. With more and more cases popping up all over Toronto, and cities quarantining themselves, ignoring the impact of the virus won’t make it go away. People have asked me how TrainingSpaces is going to operate in the middle of this outbreak so I’ve put together this information for all my members.

I heard a Goodlife Fitness just closed because of Coronavirus. Will TrainingSpaces be next?

First some facts. A Goodlife Fitness closed temporarily because a potential contact with COVID-19 was reported elsewhere in the building. The North York Madison Centre Club thoroughly cleaned and then re-opened the same day.

TrainingSpaces has no intention of changing our hours or operating model. You can continue to work out and schedule your sessions.

Should I stop working out during this outbreak?

If you are healthy, there is no reason for you to discontinue your workout routine.

However, if you are sick, no matter how this illness manifests, you must cancel your session. As this is a shared space, please be considerate of others. We’re all in this together — so please do not come to the gym if you are not at your best. It only takes one person to infect others.

Nothing spreads faster than paranoia in a situation like this, and if you are exercising next to someone who is recovering from a cold, coughing and sneezing, you won’t feel comfortable.

People come to TrainingSpaces for a range of reasons, and some clients may be immunocompromised, have diabetes, lung or heart disease, or any other chronic condition. We need to work together so all of us are comfortable exercising in a shared space. If you feel a sneeze coming on, it’s best to stay home.

How can I protect myself at the gym and make it safe for others?

While transmission of coronavirus occurs much more commonly through respiratory droplets than through contact with contaminated surfaces, you still need to wipe down all the surfaces you exercise on. Sweat cannot transmit the virus but high-contact surfaces, such as barbells, may be more susceptible. Make sure that you wipe down any equipment that you use. You may want to wash your hands more frequently during your workout or wear weightlifting gloves if you are concerned.

This isn’t coronavirus-specific behaviour, it’s just good gym etiquette.

What are the benefits of exercise during this outbreak?

Exercising boosts your immune system and releases stress hormones. If there was ever a time where this was needed, it’s now. This gym is a safe space and a place where you can work through any anxiety, turning it into physical progress.

What are you doing to keep the gym safe?

We are always focused on cleanliness. We will continue to make sure that all equipment is safe and in working order. We will continue to use industrial-grade cleaning products and ensure that soap, anti-bacterial wipes, and gel with high alcohol content are available.

In the meantime, please keep yourself safe and informed as we combat this virus together.

Data-driven performance tracking: a review of some of the latest technology

Apple Watch, series 4

Data-driven performance tracking: a review of some of the latest technology

Have you heard of the quantified self movement?

Even if you aren’t aware of this term, you are probably taking part in it by tracking performance. If you have an AppleWatch or a FitBit, you are using data to improve your performance. Even charts where you write down your workout stats (how many reps, at what weight) are routinely used to track progress. Without these benchmarks, it’s difficult to quantify if our workouts are as effective as we would like.

As technology improves, there are more tools  to track our body, mind, time, environment or whatever. It’s easier than ever to track a life. But which tools are worth the investment and which will become fads?

Let’s look at a few of the most popular ways you can track your activities.

AppleWatch AppleWatch

The AppleWatch has come a long way since it was first introduced. While not strictly a fitness device, it is extremely popular for capturing your fitness habit.

Pros: You can track activity through the Workout app which has built-in activities categories. It’s also a fairly accurate heart rate tracker that you can use to ensure that you’re working hard enough.

Cons: The AppleWatch does not come with the ability to track sleep. You can download sleep-specific apps but results may vary. Also, if you do not start the Workout app, the watch does not measure your activity. The AppleWatch’s value outside of fitness tracking is fairly limited. Once the novelty of sending email replies via Siri wears off, you’ll find the range of activities you can perform on a wristwatch fairly limiting for the $500+ you spend on the most basic model.

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So, there’s a lot to consider when looking to technology to measure and track our progress. Collecting data about yourself and your workouts can lead to a better understanding of where you’re spending your time and explain why (or why not) you’re progressing. While technology can provide you with specific stats, so can a notebook from the dollar store. You can also take pictures of your cardio machine displays. No matter what your budget, you can start keeping track of your fitness journey.