Counting down to launch

Anticipating launch: Stock image of trainer / client checking wrist watch / heart rate monitor.

Getting set to launch soon!

We’ve got the site structure down — now it’s just a matter of fleshing out the framework. We’re quite pleased with the design, which is getting good initial reviews; once we do a shoot at the studio, we’ll have more art to choose from. Not that anything’s wrong with the stock images we’ve been using for practice, of course. Once we’re live, there’ll be lots more content.

Copy has been very kindly supplied by a kickass marketing professional.

Still to come: branding.

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